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Long-term value for all customers

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New York Office

21th Street, New York

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Marketing AI Jump Start

Build an AI-Forward B2B Marketing Team

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AI Literacy for Every Marketer

Equip your team with essential Gen AI skills and knowledge. Our program ensures everyone, from strategists to content creators, learns how to leverage AI for maximum impact.

Custom AI Engine Tailored to Your Brand

During the program we’ll build your team’s custom AI engine – together. Leveraging CustomGPT.ai and built on top-tier AI foundation models, the engine is trained on your proprietary data, leverages your brand voice, and keeps your information secure.

Hands-On, Practical Learning

Experience gen AI in action. Through cohort-based training, your team will build, test, and refine AI-driven strategies that directly contribute to your business goals.

Why This is important Now

What’s holding marketing professionals back from realizing the full promise of AI is AI Literacy.

“We have to develop a deeper understanding, not within a couple of people within the department, but true literacy across everybody about what it is, what it’s capable of, and then, being able to identify what use cases. It’s going to take some time for marketers to realize everything they’re capable of and what that actually means to their staffing strategies and their technology.”
– Paul Roetzer, Founder & CEO, Marketing AI Institute in and interview with MarTech

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Building Blocks of the Marketing AI Jump Start Program: Assess, Build, Learn

Assess: Understanding Your Team’s AI Readiness
Before diving into AI implementation, we evaluate your team’s current skill sets and mindsets. This proprietary assessment identifies strengths and areas for development, providing a clear roadmap for AI literacy training. Leaders receive detailed, anonymized insights to guide strategic decisions.
Build: Creating Your Custom AI Engine

In partnership with your team, we build a bespoke AI engine tailored to your business needs. Using CustomGPT, the process involves:

  • Data Input: We integrate your existing content, ensuring your AI engine speaks in your brand’s unique voice.
  • Persona Creation: Together, we develop the “personas” of your AI engine so that it can serve as your team’s collaborator.
  • Use Case Ideation: Brainstorm and prioritize AI use cases that will drive the most value for your marketing efforts.
Learn: Comprehensive Training – for Just Your Team

Our configurable, cohort-based training program focuses on real-world application. Sessions are live and interactive, led by marketing experts who understand the power of Gen AI. This structured approach ensures your team not only learns AI concepts but also integrates them into daily workflows, driving immediate and long-term marketing success. The curriculum includes:

  • GenAI Basics: Introduction to generative AI and its relevance in marketing.
  • Your Custom AI Engine: Hands-on exercises to create and refine your AI engine. 
  • Marketing Use Cases: Explore and practice applying AI across various marketing functions and generating effective prompts.
  • Building a Use Case Catalog: Develop a living library of AI use cases tailored to your team’s needs.
  • Future-Proofing Your Strategy: Guidance on maintaining AI momentum as the technology evolves.

Results You Can Expect

A more agile, informed, and innovative marketing team capable of leveraging AI to achieve substantial business growth.

Enhanced AI Literacy, Across the Full Team

Every team member will develop a strong foundational understanding of gen AI concepts and the practical applications in marketing. Building skills together will enable them to leverage AI-driven approaches with confidence.

Marketers using generative AI save an average of at least three hours on each piece of content they produce (Hubspot).

Improved Efficiency and Productivity

Your team will be able to focus more on strategic initiatives and creative work. This increase in efficiency leads to faster project turnaround times and more impactful campaigns.

Generative AI is estimated to increase productivity of marketing functions by 5-15% of total marketing spending (McKinsey).

Increased Competitiveness

With the ability to implement and optimize AI-driven messaging and campaigns, your team will stay ahead of competitors, and drive pipeline and sales.

Companies that invest in AI are experiencing revenue upticks of 3-15% and sales ROI increases of 10-20% (Correlation One)

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